Brian McIntire

Brian is the Co-Founder and Chief Design Officer at Think Company, an award-winning experience design firm in Philadelphia Pennsylvania. A hands-on UX designer since 1997 and an early champion of the field of User Experience Design, Brian started Think Company in 2007 with the idea that great software products result from research-driven methodology and design decisions that are always based on evidence. Brian leads a growing team of 75 researchers, designers, and developers as they create smart, beautiful design solutions for Fortune 500 clients in a wide range of industries.

[01:58] — Brian’s Journey

[06:00] — Reasons Why Not To Launch

[07:40] — BIGGEST Hurdle

[09:26] — Calculated Risks

[10:08] — Having a Business Partner

[11:00] — Advice for Support

[12:38] — 3 Key People

[13:34] — “I wish we knew…”

[15:39] — What ThinkBrownstone Does

[18:54] — Importance of “Rethinking” Your Launch Process

[21:22] — Whats Got You Fired Up 

[22:14] — Resources

Good to Great by Jim Collins

Brian's Notes for Good to Great

Mastering The Game of Money by Tony Robbins

[24:50] — Your Legacy

[26:17] — Communicate You Care

[27:12] — Find Brian McIntire

Follow Brian on Twitter

Check out ThinkCompany on Instagram

Check out ThinkCompany on Facebook

[27:35] — What Does it Mean to Launch Out!

“Take a risk and believe that you can do something that doesn’t rely on someone else giving you permission or providing the space for you to succeed. We were created to create, and the act of creating something, whether it’s art, music, or a company, is incredibly satisfying and gratifying and it’s something I think we all can do." 

Key Take-aways:

  1. It’s easier to take risks when you have someone taking risks alongside you,
  2. Organizational hierarchy is not a bad thing,
  3. 'Thank you' at work is like 'I love you' at home.

Arranging Beauty with Jenn Sanchez

Jenn Sanchez always knew that art would play a significant role in in her life, but not certain where that passion would take her.  Jenn painted for years, with dreams of it becoming a lifelong career.  In her late teen years she painted several pieces with flowers as the primary focus, when she was encouraged to try her hand at arranging flowers.  Shortly after, Jenn went to the flower market in Los Angeles and could not believe such a place existed; with great fascination by all the species, which at the time, were completely foreign to Jenn. Jenn has been working with flowers ever since, and in the process realized flowers were the medium she had always wanted to work with.  More tangible and multi-dimensional than paint and so perfectly imperfect, Jenn is constantly in awe of their ability to completely transform a room as a living medium. While she still appreciates and practices a variety of artistic expressions, Jenn's work is primarily devoted to recreating natural environments with flowers and foliage. 

Jenn has had the honor of collaborating/being published in various platforms such as Santa Barbara Magazine, Design Sponge, Method Home, Revolve, Zola, Studio Table, Style me Pretty, Green Wedding shoes, Wedding Sparrow, Design Love Fest, Style Me Pretty, Daydream LA, 100 Layer Cake, Ruffled, June Bug Weddings


[01:20] — Jenn’s Journey

[03:30] — Impact of Kindness

[04:46] — Biggest Hurdles

[05:35] — Ira Glass Gap Theory (video)

[06:29] — Every Job Means Experience

[09:15] — Growth and Collaboration

[09:50] — Be Intentional and Be Consistent 

[12:17] — What Changed? @Designlovefest

[13:35] — Planoly App  

[16:30] — Being Known

[21:58] — Piece of Advice #1: Keep at it, don’t be discouraged

[23:02] — Piece of Advice #2: Take Risks

[25:07] — Looking Forward to:

The Unknowns- Workshops/Weddings coming up. 

[26:32] — Resources

    Ira Glass

    Blink by Malcom Gladwell

    Lewis Howes 

    EOFire with John Lee Dumas

    StoryBrand with Donald Miller

[29:26] — Remember about you: character 

[30:50] — Connect w/ Jenn


snapchat @jennchezdesign

[31:29] — What does it mean to LaunchOut!

“Work hard, keep your head down, ignore the haters and take risks."

3 Key Take-aways:

  1. Be Intentional and Be Consistent,
  2. Leave the naysayers, don’t be discouraged and take risks!
  3. Take the Unknowns, opportunities can be right around the corner! 

Less but Better - Discussing Essentialism

Hi everyone!  Welcome back to the Launching Out! podcast.  Brian Hosan here and this is episode 16!  

Today I want to do something a little different and rock my very first BOOK REVIEW.  Yup, I thought I’d take minute to review a book I just read - SO good in fact, that I read it cover-to-cover on a cross-country flight a few weeks back.  The book is titled “Essentialism - The disciplined Pursuit of less” by NYT best selling author Greg McKeown.

Now, I had heard of this book a while back and it had been recommended by a friend who said it changed his life and business so I put it on my Christmas list and well, Santa came through, (I actually think it was one of my siblings) but anyway, it took a few months till I made the time to tackle it, and like I mentioned a moment ago, it was so good I chewed through it basically in one sitting (minus a layover in Chicago- but that’s besides the point).

So I am going to give you my personal “Cliff’s notes”  and just cover a few core ideas and quotes that I jotted down that really jumped out at me, and I hope, will challenge your status quo of thinking as well.


Right off the bat, Greg introduces the Basic Value Proposition of essentialism and it is this:

"Only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can you make your highest contribution towards the things that really matter." 

He goes on to summarize this with another idea in just 3 words "LESS BUT BETTER"

I like this idea because I know that in prior work roles I have really struggled with being a “yes” guy - feeling like I have to or should say “yes” to just about anything that came my way.  And maybe part of that is the fact that I love to serve other people so by taking it on, I’m serving, right?  But we also probably have all realized that the more we have on our plate, the less effective we usually are at any one area.  In fact, most of the time, all the things we are trying to juggle are getting a half-baked effort at best.

You may have also heard it said that If you don't prioritize your life, someone else will.  True... But in today’s world, technology has lowered the barrier for others to share their opinion about what we should be focusing on. It's not just information overload, lets call it OPINION overload.

At some point or another I think we have ALL come face to face with the reality and pressures we feel from outside sources, but I’m going to outline quick what Greg calls the 3 Assumptions of the Non-Essentialist: (which are)

  1. I have to,
  2. It's all important,
  3. I can do both.

Now, counter that with his 3 Core truths of Essentialism: (which are)

  1. I choose to,
  2. Only a few things really matter,
  3. I can do anything but not everything.

In almost any situation we have options or multiple things we can choose between…

"Our options may be things, but a choice is an ACTION. We may not always have control over our options, but we ALWAYS have control over how we choose among them."
"When we surrender our right to choose, we give others not just the power but also the explicit permission to choose for us."

Perhaps you may have heard someone illustrate it this way: if you had a major medical emergency to you or a close family member TODAY - how would that effect your decisions on priorities the next day, week, month or perhaps even year?? How you spend your time, what you value, what is - you guessed it - ESSENTIAL??

McKeown goes on to quote Michael Porter when he says "Strategy is about making choices, trade-offs. It's about deliberately choosing to be different." 

This thought is interesting as well: 

"For an essentialist,  Instead of asking, 'what do I have to give up?' They ask, 'what do I want to go big on?'"

I really like that.

In the book Greg uses a visual illustration of how we exert our effort on project.  "Picture a circle with 10 short arrows pointing out in different directions - then next to it a circle with ONE arrow pointing out, the combined length of all 10 of the arrows in the first picture."  For me it was just a cool imagery for how we often dilute our ability to be MOST effective.

Don’t get me wrong - this is a struggle for me, and probably MOST of us if we’re honest.  But I like to learn and to be doing my best to become a better version of myself.  And that just means making progress.  Not being willing to stay in the same place in my personal development.

So a few more nuggets for you before we wrap up, I don’t want to give away everything, but let me reiterate, this book is - dare I say - an ESSENTIAL read!  Get it?  Haha, ok.  

In talking about moving towards setting your own priorities rather than accepting everyone else’s priorities for you Greg talks about setting boundaries and says….

"Boundaries can come at a high price. However, not pushing back costs more: our ability to choose what is most essential in life." 

If you haven’t picked up Dr. Henry Cloud’s book called Boundaries which is referenced in the book, it’s another great read and really important to help walk through the process of not letting others dictate when, how, and what you do, but taking the proactive approach and establishing the boundaries for your relationships, your projects, your hobbies, or whatever.

Another little nugget for me was:

"Use the good times to create a buffer for the bad." 

Good thought - its usually easier to plan ahead and set things up when things are going well.  Good reminder.

And I’ll share this as one of my final thoughts from the book, but Greg asks the question:

"What is the obstacle that is keeping you back from achieving what really matters to you??  Systematically identify and remove the "constraint" to reduce the friction keeping you from executing what is essential." 

An essentialist produces more by removing more instead of doing more. 

SO to summarize for ME personally I’d say my key take-a-ways are:

  1. Identify what matters most to me.
  2. Identify and remove the (as Greg puts it) constraints that keep me from accomplishing those essential things
  3. Less, but better.

I hope this piqued your curiosity, and I highly recommend you go out and grab this book and devour it, then APPLY it to your life.  Good good stuff here.  You can check out the show notes at brianhosan.com/16 for a direct link to snag the book and don’t forget if you haven’t already, sign up to get the next show delivered straight to your inbox as well.


Forced to Launch with Stacy Ettel


Stacy Ettel began his career in the Navy as a navigator on a Navy Frigate. At the age of 23, he began what would be a remarkable career at the University of Florida Police Department. He was named Officer of the Year in 1994, made sergeant in just three years, and began training and teaching early on. Ettel took over the security for the school athletes and soon he gained the trust of the football program leaders, and notably Coach Urban Meyer. At 37 years of age, Ettel was promoted to lieutenant. In 2010, Ettel faced a tragedy that would change his journey. That incident brought Ethel to start the formation of the Law Enforcement Advocacy Network (L.E.A.N.) which is a non profit organization that seeks to bring the stories of each law enforcement officer that has been mistreated for simply doing their job to the public eye.  This bold initiative calls for real leadership within a profession that has let political correctness ruin the lives of many.

Stacy Ettel has been working as a deputy in Florida for four years. He keeps a low profile like most officers, serving his community unselfishly. He and his wife, Martha, lead bike tours and go on humanitarian trips to places like Haiti. They also volunteer with the Florida Southern Baptist Disaster Relief, lending their time to help those who’ve gone through tragedy.

[02:55] — Stacy’s Career

[05:26] — The event that changed everything

Click here to watch Stacy Ettel’s Story

[07:31] — A changed name and uncertain next steps

[09:43] — Going back to law enforcement, rebuilding

[10:44] — When you don’t know the next step

[11:10] — Responding to what happened

[11:55] — Surrender

[13:46] — Moving your story forward

[14:08] — L.E.A.N https://www.leanforamerica.org

[15:08] — Media vs Me

[19:18] — What’s next for Stacy? 

[22:26] — Resources

 The Bible

 Jeremiah 29:11


 WatchGuard Video


[24:51] — What Does it mean to Launch Out!

"LaunchingOut! I picture this rocket sitting on a launch pad and it ignites and takes off. There were so many people that had so much guts to sit down in that rocket and take off. And I think everyone of us are a rocket, where are we launching to, who’s controlling that rocket, who’s launching us? If we focus on those things and the opportunities that are out there in this big world instead of staying in our small shell, it’s so exciting if we aren’t scared to launch!"

3 Key Take-aways: 

  1. When you have no control, learn to surrender and then use your story to impact others! 
  2. No matter where you are, or what you’re going through there is hope.
  3. We are all dealt a hand of cards, so play your hand and show it!